Timeliness of B2B strategies is key in today’s world. Lead generation, for example, is mostly inefficient as wide nets are casted without knowing which opportunity is enticing enough to pursue, and results in a waste of resources. ABM personalizes marketing to target specific individuals, allowing for more successful opportunity engagement because the marketer knows when and how to use the correct tools. With the help of an intent data provider, ABM strategies can become more precise in timing of engagements and relevancy of overall marketing tactics tailored to match the customer’s needs.

Operating with a reliable data partner ensures engagement with higher that return on investment. This is achievable because with intent data, when used properly, accounts can be engaged way earlier before competitors even know the market exists. Stronger, smarter and more directed campaigns can be executed with actionable insight and therefore the overall measurable ROI can be significantly improved.

Target Accounts Actively Researching Solutions

Intent data allows for precise tailoring of marketing efforts while observing and analyzing competing signals. This further enables reduced time spent on cold outreach and significantly improves the rate nurturing leads who are already advanced down the funnel.

Prioritize High-Value Opportunities

Different accounts have different values. Use intent signals to help you prioritize prospects to market based on their interest and urgency which helps your team focus on converting the leads that are most likely to purchase—and do so more quickly and profitably.

Align Sales and Marketing

The actionable marketing insights allow leads to be passed on by the marketing department to sales that they actually want, already capable of engaging meaningfully, and adequately briefed. That alignment enhances conversion rates while expediting sales cycles and friction between teams.

Craft Hyper-Relevant Messaging

Your marketing abilities can resonate strongly if you personalize them and demonstrate that you comprehend your target accounts by tailoring your outreach strategies to the issues research shows are being dealt with by your prospects and directly addressing their concerns.

Time Outreach Perfectly

Your outreach is perfectly timed as a keen understanding of the research being done by companies in your category motivates you to contact them at the exact time they need a service, unlike company competitors who reach out after the ideal service solution has already been selected.

Reduce Wasted Spend

Why use spend to advertise to prospects who do not fit your business model? Intent data allows you to identify prospects actively looking for your services and helps direct your funds where they are most useful while reducing unnecessary marketing spend.

Scale ABM Without Losing Focus

Intent signals allow precision targeting of accounts even ABM Marketing strategies, which is very crucial during scaling, allowing for increased optimizations while retaining consistency in business goals.

Fuel Smarter Content Strategy

Recognizable intent insights focus on the audience’s immediate concerns, making it easier for marketers to craft highly resonating content.

Improve Retargeting Efficiency