Today’s B2B markets are characterized by fierce competition, with ABM emerging as a key strategy for increasing revenue. Traditional ABM methods tend to be less sophisticated and result in a loss of valuable opportunities, which is why companies need a more focused approach that offers better solutions by leveraging intent data.

Integrating Intent Data Bank into your ABM strategy allows for the personalization and targeting of specific account engagements for enhanced conversion rates. Now the question arises, how exactly can businesses like yours make use of this potent asset?

Understanding Intent Data and Its Role in ABM

Intent data is defined as a set of particular activities that a certain organization performs relative to its interest in certain goods and services. These include:

• Social media activity
• Downloading pertinent materials
• Competitor analysis
• Searching for relevant topics
• Visiting company websites.

For the most ABM oriented business models, the integration and analysis of the said data allows marketers to concentrate on prospects who are doing intensive research, thus making these Platforms critical in the domain of marketing platforms.

Why Intent Data Banks Matter

As the name suggests, this is a data bank that stores intent indicators that are drawn from various sources. These include:

• First party data: your data
• Third party data: external providers’ information.

With these insights, businesses stand to gain:

• Ability to Identify clients in the market before their sales cycle begins.
• Improvement of outreach initiatives sees active personalization
• Paying greater attention to high-value prospects offers a way to enhance campaign performance.

Steps to Build an Intent-Driven ABM Strategy