For sustainable growth, B2B companies need to generate quality leads consistently. A b2b lead generation strategy guarantees that potential clients are available, therefore increasing the chances of conversion.
The current guide presents proven methods for creating effective funnels for lead generation, coupled with industry research and best practice benchmarks.
As compared to B2C, B2B sales cycles are longer and multi-faceted. This complexity requires a systematic movement through multiple stages, which include awareness, consideration, and decision. An optimally functional b2b lead generation funnel makes the nurturing of leads easier and aids in improving conversion rates.
Prior to commence lead generation, businesses need to outline the profile of customers that they consider most valuable. The primary components include:
Businesses with a clear ICP see 68% higher conversion rates making this step essential for appointment setting lead generation success.
Prospects at the top of the funnel (TOFU) are looking for information, not sales pitches. Create educational content such as:
This is an essential component of a B2B lead generation strategy. 78% prefer content learning to other traditional promotional marketing strategies, supports the report.
After the prospects engage with your content, funnel them into a thoughtfully designed landing page. Best practices include: