Strengthening growth for businesses in the B2B sector has become an ongoing challenge, especially when it comes to creating high quality leads and keeping potential consumers engaged. One powerful yet often underutilized strategy is B2B Content Syndication which amplifies brand reach, nurtures lead, and drives conversions by distributing content across third party platforms.

Understanding B2B Content Syndication

As a part of your content marketing strategy, you can use content syndication to republish original content like whitepapers, blogs, case studies, and eBooks on a specific platform that caters to your relevance. Syndication differs from organic content distribution in that it has the means to ensure that brand decision makers who might not yet be familiar with the brand are already in the know through paid means.

A well-executed Content Syndication strategy can:

• Increase your brand in certain niche markets.
• Generate high intent leads during ABM lead generation campaigns.
• Nurture leads by providing relevant content at various points of the buyer’s funnel.
• Enhance SEO via backlinks and referral traffic.

Key Strategies for Effective Content Syndication

Choose the Right Syndication Partners

Out of all platforms, some tend to work better than others. Pick partners that are pertinent to your chosen and their audience. They should possess not only your ideal buyers, but also considerable influence in the industry.

Optimize Content for Syndication

Published material should always maintain its value and be versatile. Think about:

• Captured gated content like whitepapers and reports.
• Ungated articles and blogs for trust and authority building.
• Boosted engagement from interactive content like webinars and quizzes.

Align with Lead Nurture Programs

Published material should integrate effortlessly into your Lead nurture Program. For example: